Brand guidelines
Ashbourne Guidelines
Brand Guidelines
This is a guide to the language and design elements that make up Ashbourne Farms identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
Logo
Primary Logo
Our logo is the guiding post for the Ashbourne Farms brand. It is our primary logo for all communications. This logo should only be used on white. Do not stretch or skew the logo.
One Color Logo
Our one color logo should be used on solid fields of color or on photography.
Symbol
Our symbol speaks to our farms heritage. It can be used alone in instances in which size is limited and/or the name is already present, such as in social media profile images, lapel pins, and favicons.
Logotype
The logotype may be used by itself in instances where center alignment is problematic or vertical space is limited.
Clear Space
Always keep a standard amount of clear space around the logo, measured by the width of the symbol.
Our Colors
Consistency in color strengthens brand recognition. Only use colors from our designated palette to help reinforce our values in all of our internal and external communications.
Green
Pantone: 5743 U
CMYK: 54 / 24 / 86 / 73
RGB: 59 / 69 / 52
HEX: #3B4534
Gold
Pantone: 7502 U
CMYK: 6 / 14 / 39 / 8
RGB: 206 / 184 / 136
HEX: #CEB888
Gray
Pantone: Warm Gray 1 U
CMYK: 3 / 3 / 20 / 30
RGB: 219 / 217 / 214
HEX: #DBD9D6
Color Definitions
Color works differently in print than on screen, so you’ll need different color codes for each.
Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.
HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.
Typography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for The Lexington Theatre Company. GT America Compressed Bold is the headline font. It is as visually bold as The Lexington Theatre Company. Use Pensum Pro Bold for subheadings and GT America Light for body copy.
Language
Core Values
Stewardship
Thoughtfulness
Hospitality
Diligence
Creativity